Somewhere, someone or some group is looking for the service/product you are offering. In fact, there is a vast demand for whatever you are trying to market. Marketing strategies are focused on the determination of these markets. While sales are there to push offers and monitor the methods taken to see which tactic is effective for a certain type of lead to enhance conversion on the market handled. If we are to take a step back, we will see that businesses simply aims to make an efficient trade. In short, get the highest possible conversion with the least possible cost.

A couple of decades back, making an efficient connection between these markets and the products is a great feat. It is like conquering the great abyss. Anyhow, today's technology already conquered that great abyss for you. But, using modern day technology, in general, is another maze to solve. That is where Engagebay comes in. It is a state of the art software that cost only a fraction of similar systems. I can confidently say that this is the "affordable solution" businesses can explore to exploit in the achievement of a high conversion goal.

We can understand Engagebay function better by relating it to a Sales and Marketing Funnel.


We will be able to gauge progress by setting the equivalent score to each action done by the user in his/her journey through the sales and marketing funnel.

The specific items below are just some of the things you can do in a funnel stage. You can definitely have more or even a different approach in each stage. The items below are there to demonstrate how Engagebay can be used in each stage of the "Sales and Marketing Funnel".

The technicalities in the creation of a landing page, email broadcasts, triggers, sequences, social suite management, and score configuration and discussed in specific kb articles.

I. Awareness:

a. Promotional blogs
- We can use the landing page creator of Engagebay to create this

b. Social media posts
- We can also manage your posts using the Engagebay social suit


II. Interest:

a. Product/service specific landing pages with a form to capture leads
- Created using landing page creator

b. Targetted contents sent via email
- Can be created using email broadcasts and triggers

c. Newsletters
- Can be created using email broadcasts, triggers, and sequences

III. Consideration:

a. product info sent via email
- Can be created using email broadcasts, triggers, and sequences

b. offer for a free trial
- Can be created using email broadcasts and triggers

c. discount cards
- Can be created using email broadcasts and triggers

IV. Intent:

a. Send them an email with a link directing to a premium product demo
- Can be created using email broadcasts and triggers

b. Email with intent nurturing content with click-throughs
- Can be created using email broadcasts, triggers, and sequences

V. Evaluation:

a. couple of email communications proving value and highlighting product advantages with a "call to action".
- Can be created using email broadcasts, trigger, and sequences

VI. Purchase:

a. Nurture customer relationship with weekly emails
- Can be created using email broadcasts, triggers, and sequences

b. other similar product introduction
- Can be created using email broadcasts, triggers, and sequences

 

Aside from the marketing system Engagebay also have the sale platform that allows you to have a shared system in tracking deals and see its progress, monitors tasks and keep appointments records.